Move from demand *capture* to demand *creation* by expanding into a paid awareness strategy. Get a crash course on setting goals, getting buy-in, measuring success, and more.45 minutes
If you’re like a lot of B2B companies, you probably started your foray into paid advertising with direct response, sending new leads directly to demo requests.
At first, these campaigns provided consistent results. But eventually, results stagnated and diminishing returns set in — even with increased spending.
Your ad program has evolved and it’s time for an awareness strategy.
Paid awareness campaigns are hard to measure, but the need to create new demand is real. Just don’t think of it as fluffy branding: you’ll need to set KPIs, track performance through to pipeline, and build valuable, engaging offers.
In our crash course all about awareness advertising, you’ll learn how to:
Colin and Andrew spend an hour discussing awareness strategy, execution, and measurement, followed by some Q&A.