Aligning Product-led Growth with Enterprise RevOps

Aligning Product-led Growth with Enterprise RevOps

Watch our panel of GTM leaders from OpenView, JumpCloud, HubSpot, Cypress, and Clearbit explore emerging best practices and explain how to bring Product-led Growth and RevOps together in a unified go-to-market motion.

45 minutes

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Featuring

Kevin Tate

Kevin Tate

CMO at Clearbit

Sam Crowell Richard

Sam Crowell Richard

Sr. Director, Growth at OpenView

Cate Lochead

Cate Lochead

CMO at JumpCloud

David Barron

David Barron

Director, Specialized GTM at HubSpot

Aaron Geller

Aaron Geller

Director of Sales at Cypress

The rise of RevOps in Product-led Growth

B2B buying behavior is changing. It's changing in how companies approach their markets, position their products, and ultimately win customers.

Two of the most transformative strategies taking shape today:

  • Product-led Growth (PLG) - a strategy where companies supercharge customer acquisition by delivering product value before the sale and even ‘close deals’ in-product
  • Revenue Operations (RevOps) - a broader view of sales and marketing operations encompassing all stages of the customer lifecycle, from first touch to long-term success

Watch our panel of GTM leaders from OpenView, JumpCloud, HubSpot, Cypress, and Clearbit explore emerging best practices and explain how to bring Product-led Growth and RevOps together in a unified go-to-market motion.

They answer:

  • What is Product-led Growth and RevOps?
  • Why (and how) does marketing have to change in this new world?
  • How can a unified motion maximize growth in B2B SaaS?
  • How does the go-to-market funnel evolve from here?

What to expect

The panel spends ~30 minutes discussing the effects of these new strategies on SaaS marketers, followed by 15 minutes of live Q&A.

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