Aligning Product-led Growth with Enterprise RevOps

Join our panel of GTM leaders from OpenView, JumpCloud, HubSpot, Cypress, and Clearbit, as they explore emerging best practices and explain how to bring Product-led Growth and RevOps together in a unified go-to-market motion.

45 minutes
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Wednesday, August 4th

1:00 PM (EDT)

Aligning Product-led Growth with Enterprise RevOps

Featuring

Kevin Tate
Kevin Tate
CMO at Clearbit
Sam Crowell Richard
Sam Crowell Richard
Sr. Director, Growth at OpenView
Cate Lochead
Cate Lochead
CMO at JumpCloud
David Barron
David Barron
Director, Specialized GTM at HubSpot
Aaron Geller
Aaron Geller
Director of Sales at Cypress
 

The rise of RevOps in Product-led Growth

B2B buying behavior is changing. It's changing in how companies approach their markets, position their products, and ultimately win customers.

Two of the most transformative strategies taking shape today:

  • Product-led Growth (PLG) - a strategy where companies supercharge customer acquisition by delivering product value before the sale and even ‘close deals’ in-product
  • Revenue Operations (RevOps) - a broader view of sales and marketing operations encompassing all stages of the customer lifecycle, from first touch to long-term success

Join our panel of GTM leaders from OpenView, JumpCloud, HubSpot, Cypress, and Clearbit, as they explore emerging best practices and explain how to bring Product-led Growth and RevOps together in a unified go-to-market motion.

They’ll answer:

  • What is Product-led Growth and RevOps?
  • Why (and how) does marketing have to change in this new world?
  • How can a unified motion maximize growth in B2B SaaS?
  • How does the go-to-market funnel evolve from here?

What to expect

The panel will spend ~30 minutes discussing the effects of these new strategies on SaaS marketers, followed by 15 minutes of live Q&A.

Can't attend? Register now, and we'll share the recording to watch whenever works best for you.