The Clearbit playbook for intent-based outreach

Key Takeaways

• There's a shift in B2B marketing. Resources and budgets are tight, and customer acquisition cost is rising. Marketers must do more with less.
• In a digital-first world, a website is a company's most valuable asset, but fewer people are filling out forms.
• Marketers have historically relied on overt intent, but are missing out on buyers showing covert intent.
• Intent-based outreach helps marketers build more pipeline by engaging the right people from the right companies at the right time.