The 5-step playbook to convert your target audience
Learn how to use data to reach your target audience through website personalization, tailored ads, and more.
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Key Takeaways
- Building cost-effective and scalable marketing strategies that drive revenue is more difficult than ever.
- The pressure is on and marketers must tie activity to revenue. According to CMOCouncil, 63% of marketers say they're under very high to extreme pressure to deliver revenue growth.
- To be revenue-driven, marketers must build systematic motions for reaching, engaging, and closing prospects that resemble their most valuable customers. Clearbit enables this approach and we call it activating your ICP.
- The FOCUS playbook enables you to activate your ICP in 5 steps.
