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How to activate your ICP in 5 steps

How to activate your ICP in 5 steps

To be revenue-driven, marketers must build systematic motions for reaching, engaging, and closing prospects that resemble their most valuable customers. Learn how to activate your ICP in 5 steps and drive more revenue.

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Key Takeaways

  • Building cost-effective and scalable marketing strategies that drive revenue is more difficult than ever.
  • The pressure is on and marketers must tie activity to revenue. According to CMOCouncil, 63% of marketers say they're under very high to extreme pressure to deliver revenue growth.
  • To be revenue-driven, marketers must build systematic motions for reaching, engaging, and closing prospects that resemble their most valuable customers. Clearbit enables this approach and we call it activating your ICP.
  • The FOCUS playbook enables you to activate your ICP in 5 steps.

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