Stop guessing. Learn how marketers from the best SaaS companies are leveraging data to grow.
The companies that master the use of data in their marketing efforts are the ones that win.
A breakdown of top-performing SaaS retention emails at CloudApp, AdRoll, and CoSchedule
Janet Choi Director of Content, Podia
A primer on B2B website personalization that reveals the tools, data, and workflows used at Optimizely, Citrix, and BMI Research.
Cara Harshman B2B Storyteller and Content Marketer
A step-by-step playbook for writing content that ranks on organic search.
Bernard Huang Co-founder of Clearscope and Mushi Labs
How smart startups use data to get media attention
Brian Dema Head of Marketing at JPMorgan Chase & Co.
How the best B2B companies use data to optimize onboarding and increase conversion
Ty Magnin Senior Director of Brand Marketing at Vendr
Using data to target, scale, and measure ABM programs.
Charlie Liang Head of Marketing at Finch
How Zapier uses A/B testing to improve their search performance and massively increase organic traffic
Emily Friedlander Marketing and SEO Accounts at Rankscience
The clever email personalization tactics and segmentation strategies of top SaaS companies
Anna Jacobsen Principal at SI Consulting
How to build and run automated competitive marketing campaigns and win back customers
Brianne Kimmel Founder at Worklife Ventures
The real marketing attribution models, funnel metrics, and analytics stacks at today's best B2B SaaS companies
Emily Ritter VP of Marketing at Mode Analytics