Data-Driven Marketing

How the best B2B marketers use data to grow faster.

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We all want to know how things are done at other companies. This book interviews real SaaS marketers and shows what actually works.

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Guillame Cabane
Segment

The companies that master the use of data in their marketing efforts are the ones that win.

Hiten Shah avatar
Hiten Shah
Quick Sprout

What's Inside

12 chapters, released bi-weekly

Chapter 1

Customer Retention

A breakdown of top-performing SaaS retention emails at CloudApp, AdRoll, and CoSchedule

Janet Choi Senior Manager of Product Marketing, Customer.io
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Chapter 2

Website Personalization

Why personalization matters for B2B. How Optimizely, Citrix, and BMI Research approach personalization.

Cara Harshman B2B Storyteller and Content Marketer
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Chapter 3

Content that Ranks

to be announced
Coming Soon

Chapter 4

Data-Driven PR

to be announced
Coming Soon

Chapter 5

User Onboarding

to be announced
Coming Soon

Chapter 6

Marketing Analytics

to be announced
Coming Soon

Chapter 7

B2B Social Advertising

to be announced
Coming Soon

Chapter 8

Branding

to be announced
Coming Soon

Chapter 9

Event Marketing

to be announced
Coming Soon

Chapter 10

Data-Based Personas

to be announced
Coming Soon

Chapter 11

Account Based Marketing

to be announced
Coming Soon

Chapter 12

Marketing Benchmarks

to be announced
Coming Soon
Get access to the entire book for free
New chapters published every 2 weeks