Below is a sample of the data points you have at your disposal with Reveal for Personalization. When someone visits your website, Reveal checks their IP address in real-time and returns company information if we can match it. It's up to you what to do with that data, but we've included some suggestions to get you started.
By starting simple, you can implement your first campaign in 2 - 3 hours. The Clearbit team can also help you with your first personalization – just get in touch with your Customer Success Manager.
Decide on the audiences you will personalize an experience for. We recommend starting with just one, your Ideal Customer Profile.
Decide on something simple to personalize for your audience. For example, only showing a "Talk to Sales" CTA to valuable visitors.
Implement the personalization using a tool such as Google Optimize (free), Optimizely or VWO in approximately 30 - 60 minutes.
It can be difficult to know who to start personalizing for. We recommend beginning with the attributes of your ideal customer as you already know they are a valuable audience.
If you are unsure of your ideal customer, Clearbit can generate a complementary Ideal Customer Profile based on technology used, industry, company size and much more. Contact your Customer Success Manager or use the button below.
Your customers, both anonymous and known, are talking to you through their interactions on your website. So don’t treat them just as a cookie or an impression. Understanding people and how they want to be treated will always prevail.