Marketing Attribution Bundle by Clearbit
Marketing attribution is hard, but it doesn’t have to be. Utilize these resources to help you prove your ROI, identify your most successful channels, and cut the ones that are burning budget.
Building a Marketing Attribution Framework
Clearbit and SaaScend teamed up to deliver best practices for marketers that need to prove ROI, identify their most successful channels, and reveal which campaigns are driving leads through the funnel most efficiently.
Clearbit’s marketing attribution model: how we built a single view of our customers
Analytics tools never quite capturing the full picture? Data scattered across various marketing channels? Tough to know what’s working, what you should improve, and where to reinvest your budget in the future? If you answered yes to any of the above, learn how Clearbit solved these problems.
What I wished I’d known when building our attribution model
Over the years, Clearbit has built a powerful attribution model that provides a single view of its customers and their journeys, revealing lead behaviors across all its marketing channels and products. But it didn’t come to be without some missteps and lessons learned.
Modern Marketing Analytics
In this detailed chapter from Clearbit’s Data-Driven Marketing book, you’ll find real marketing attribution models, funnel metrics, and analytics stacks at some of today's best B2B SaaS companies.
