Baremetrics provides zero-setup, one-click, SaaS analytics for companies using the Stripe payment platform.
As part of a new feature for premium members, Baremetrics founder, Josh Pigford, needed a way to provide his users with additional context around their customer base. In combination with the extremely valuable analytics on metrics like churn and lifetime-value, the addition of person and company level data would allow his customers to pinpoint the similarities between high-value customers.
Unfortunately, as the data passed to Baremetrics from Stripe is limited to billing information, Josh needed a way to surface deep insights from only an email address.
Josh initially tried other data providers, but found that the data was often either incomplete, or inaccurate. He eventually turned to Clearbit's Enrichment API to take a customer's email address from Stripe and provide everything from avatars, location and social profiles to the total funding and size of their company.
The solution Josh's team cooked up is now displayed on every Baremetrics customer page as a premium feature. This means his customers need fewer tools, spend more time on Baremetrics, and have one more reason to upgrade to a premium account.
Baremetrics offers a media monitoring app for brands to obtain filtered and organized information from the web and social networks.
- Analytics · Cloud Computing · Big Data · Business Analytics
- Use Case
- Built customer insights into platform using Clearbit
- Provided Baremetrics premium users with a 360 view of their customers
Design and user interaction play a foundational role at Baremetrics, and Clearbit plays into that. Our customer profile feature humanizes transactions, and provides a personal side to the analytics. Ultimately, our profile feature couldn't exist without Clearbit.