Goodbye Friction, Hello Pipeline: Accelerating the Go-To-Market Funnel

Join experts from Calendly and Clearbit as they discuss the implications of speed-to-lead and how the best B2B marketers optimize their inbound funnel for conversion.

30 minutes
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Tuesday, October 26th

1:00 PM (EDT)

Goodbye Friction, Hello Pipeline: Accelerating the Go-To-Market Funnel

Featuring

Garrett Scott
Garrett Scott
Head of Marketing Growth & Demand Gen at Calendly
Nick Wentz
Nick Wentz
VP of Marketing at Clearbit

As a marketer, you spend a lot of time trying to improve conversion along the prospect journey.

Increasing ad clicks, increasing the number of form fills, increasing the amount of pipeline — it all boils down to creating a path with as little friction as possible.

The quicker and more efficient the process, the more likely you’ll book the meeting.

Calendly, the mega-popular scheduling software, knows this all too well. Heavy traffic to their website means their marketing team focuses a lot of attention on inbound optimization.

Join Garrett Scott, Calendly’s Head of Marketing, Online Growth, & Demand Gen, along with Nick Wentz, VP of Marketing at Clearbit, as they discuss the implications of speed-to-lead and how the best B2B marketers optimize their inbound funnel for conversion.

They’ll cover:

  • The impact of friction on pipeline
  • Tactics for increasing conversion on inbound traffic
  • How to identify and remove friction in the prospect journey

What to expect

Nick will spend ~30 minutes interviewing Garrett about the importance of speed-to-lead, conversion, sales enablement, and product-led growth, with plenty of time for Q&A.

Can't attend? Register now, and we'll share the recording to watch whenever works best for you.