Zoran Arsovski and Ian Maier discuss recent and upcoming changes to third-party cookies and the impact to B2B advertising on Facebook and Google.54 minutes
iOS 14.5. Intelligent Tracking Prevention (ITP). Google going cookieless in 2022.
The advertising world is experiencing a major shake-up.
If you jump into any B2C advertising forum, you could scroll for hours and still see chatter on the topic. So far, B2B has been eerily quiet. But a cookieless world impacts all of us.
Unlike our B2C counterparts, a shift away from cookie-based conversion tracking presents an opportunity for B2B advertisers.
And it's an opportunity they can begin to seize right now.