Data-Driven Sales
How the best B2B companies are using data to grow sales faster.
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This book provides actionable ways you can drastically improve every part of your sales processes. A must read for anyone in B2B sales.
Guillame Cabane
SegmentEvery chapter shows exactly how a company overcame their challenges and tactical ways you can do the same. Most sales advice in SaaS is generic. This isn't.
Hiten Shah
Quick SproutWhat's Inside
12 chapters, released bi-weekly
Chapter 1
The Key to Sucessful SaaS Pricing
Kyle Poyar Director of Market Strategy at OpenView Venture Partners
Choosing the right pricing strategy for your product (and your customers)
Chapter 2
Inbound Lead Qualification
Francis Brero Co-founder and Chief Revenue Officier @ MadKudu
How one marketer used data and machine learning to solve his lead quality problem
Chapter 3
Outbound Sales Fundamentals
Ben Salzman & Kyle Williams Co-founders of Dogpatch Advisiors
Using data and outbound operations to scale your outbound sales process
Chapter 4
Automated Outbound Sales
Michael Thomas Founder of SimpleData and freelance journalist
How Segment increased outbound email conversion by 200%
Chapter 5
Sales Forecasting
Neil Ryland Chief Revenue Officer @ Peakon
The art and science of predictive sales forecasting
Chapter 6
Finding Sales Triggers
Ed Fry
Head of Growth @ Hull,
a customer data platform
How DigitalOcean closes more enterprise deals with automated sales triggers
Chapter 7
Sales Compensation
David Skok A serial entrepreneur turned VC at Matrix Partners
How Hubspot accelerated growth by optimizing their sales compensation
Chapter 8
Sales Operations
Don Otvos The OG of Sales Ops, now leading Solutions Engineering @ Salesloft
Enabling your sales team with great data and a repeatable process
Chapter 9
Sales Coaching
Taft Love The Global Director of Sales Dev @ SmartRecruiters
Using data to measure, motivate, and improve your sales team's performance.
Chapter 10
Sales Hiring
Mark Roberge Bestselling author and former CRO @ Hubspot
Using data to interview and hire high performing sales reps.
Coming Soon
Chapter 11
Benchmarks: The State of SaaS Sales
