Data-Driven Sales
Featuring experts from
Data-Driven Sales brings together experts from high-growth SaaS companies, and shows exactly how they have used data to transform their companies. Written by 10 guest authors and covering topics like pricing, automating outbound, sales forecasting, hiring, and much more.
Download the 10-Chapter Guide to B2B Sales
This book provides actionable ways you can drastically improve every part of your sales processes. A must read for anyone in B2B sales.
Guillame Cabane
Segment
Every chapter shows exactly how a company overcame their challenges and tactical ways you can do the same. Most sales advice in SaaS is generic. This isn't.
Hiten Shah
Quick Sprout
What’s inside
Chapter 1
The Key to Saas Pricing
Choosing the right pricing for your customers
Kyle Poyar
Director of Market Strategy at OpenView
Chapter 2
Inbound Lead Qualification
How one marketer used data and machine learning to solve his lead quality problem
Francis Brero
Co-founder and Chief Revenue Officier at MadKudu
Chapter 3
Outbound Sales Fundamentals
Using data and Outbound Ops to scale outbound sales
Ben Salzman and Kyle Williams
Co-founders of Dogpatch Advisiors
Chapter 4
Automated Outbound Sales
How Segment increased outbound email conversion by 200%
Michael Thomas
Founder of SimpleData and freelance journalist
Chapter 5
Sales Forecasting
The art and science of predictive sales forecasting
Neil Ryland
CRO at Peakon
Chapter 6
Finding Sales Triggers
How DigitalOcean closes more enterprise deals with automated sales triggers
Ed Fry
Growth at Hull
Chapter 7
Sales Compensation
How Hubspot Accelerated Growth by Optimizing Sales Compensation
David Skok
VC at Matrix Partners, and the author of forEntrepreneurs
Chapter 8
Sales Operations
How to enable your team with great data and a repeatable sales process
Don Otvos
Head of Solutions Engineering at Salesloft
Chapter 9
Sales Coaching
Using data to measure, motivate, and improve your sales team’s performance
Taft Love
Global Head of Sales Development and Sales Operations at SmartRecruiters
Chapter 10
Sales Hiring
How Hubspot accelerated growth by optimizing sales compensation
Mark Roberge
Bestselling author and former CRO of Hubspot
Download the Data-Driven Sales book
Available in ePub, mobi, and PDF