Featuring experts from
Data-Driven Marketing was written by some of the best minds in B2B SaaS Marketing. Covering everything from website personalization, to SEO, to competitive marketing and PR, our authors break down exactly how they use data to grow faster.
Download the 10-Chapter Guide to B2B Marketing
Stop guessing. Learn how marketers from the best SaaS companies are leveraging data to grow.
The companies that master the use of data in their marketing efforts are the ones that win.
A breakdown of top-performing SaaS retention emails at CloudApp, AdRoll, and CoSchedule
Senior Manager of Product Marketing, Customer.io
A primer on B2B website personalization that reveals the tools, data, and workflows used at Optimizely, Citrix, and BMI Research.
B2B Storyteller and Content Marketer
Data-Driven SEO: Content That Ranks
A step-by-step playbook for writing content that ranks on organic search.
Co-founder of Clearscope and Mushi Labs
Data-Driven PR: The Story You Never Knew You Had
How smart startups use data to get media attention
Marketing Strategy at Silicon Valley Bank
How the best B2B companies use data to optimize onboarding and increase conversion
Director of Marketing at Appcues
Account Based Marketing
Using data to target, scale, and measure ABM programs.
Director of Marketing at Engagio
B2B SEO: A/B Testing for Search
How Zapier uses A/B testing to improve their search performance and massively increase organic traffic
Marketing and SEO Accounts at Rankscience
Personalized Drip Sequences
The clever email personalization tactics and segmentation strategies of top SaaS companies
Education Director at Drip
How to build and run automated competitive marketing campaigns and win back customers
Growth Marketing at Zendesk
Modern Marketing Analytics
The real marketing attribution models, funnel metrics, and analytics stacks at today's best B2B SaaS companies
Director of Marketing at Mode Analytics
Social Advertising for B2B
How Gusto turned Facebook ads into a hyper-efficient growth engine
CEO and Founder of Growth Pilots
Download the Data-Driven Marketing book
Available in ePub, mobi, and PDF