Clearbit will now indicate when a contact is no longer at a company, and can notify your sales and customer success reps that a deal might be in jeopardy.
Website personalization for B2B buyers is a highly effective [https://blog.kissmetrics.com/b2b-content-personalization/] way to improve conversion rates, sales leads, content consumption, and more. But it’s tough to personalize for the 98% of B2B website traffic [https://blog.marketo.com/2014/05/whos-visiting-your-website-how-to-unmask-anonymous-visitors.html] that’s anonymous. Clearbit Reveal lets you see who’s coming to your website and gives you rich firmographic data on which to base your s
Adding Enrichment data to Marketo gives you over 85 new data points on every lead. Data that can be used for everything from increasing form conversion, providing better leads to sales, writing highly personalized emails at scale, and even knowing when your buyer changes jobs.
A major pain point of running an online business is the number of bad actors trying to defraud you, whether that's via stolen credit cards, or by exploiting your free trials and creating thousands of fake accounts. Over the past few years at Clearbit, we've had our fair share of fraudsters try to take advantage of us. The nature of our business has allowed us to build up a proprietary dataset of people, companies and IP addresses, which puts us in a great position to tackle the problem, and f
Our mission is to put the world's company and demographic data at your fingertips, and we're always looking at both improving our existing dataset and giving you useful new attributes. To that end, I'd like to announce the addition of three new company data attributes: SIC codes, NAICS codes, and Fiscal Year End. SIC & NAICS industry classification codes Standard Industrial Classification [https://en.wikipedia.org/wiki/Standard_Industrial_Classification] (SIC) & North American Industry Classi
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