Authors Trevor Sookraj

The complete guide to sales & marketing – the Wiki

Sales Marketing & Growth by Trevor Sookraj on

The world of sales and marketing has changed. Smile and dial, steak dinners, untargeted email blasts, and dry whitepapers – all artifacts of the past. Your potential customers do their research before talking to sales, and they can find out about competitors with a quick Google search. This has created a  Read more

How to Reach Over 1 Billion More Users with Website Localization

Marketing & Growth by Trevor Sookraj on

This is a guest post from Ben Dowling, founder of the IP address API, ipinfo. SaaS companies are always on the lookout for ways to “win the hearts” of their potential customers, particularly those in the developer community. To do this, you have to start with what you know about  Read more

How to find the right keywords for your content strategy: Lessons from a B2B SEO consultant

Marketing & Growth by Trevor Sookraj on

In search engine optimization, you get out what you put in. Real rises in search traffic and higher positions in organic the SERP require dedication to a strategy. According to Bernard Huang, founder of Mushi Labs, where he's been an SEO consultant for dozens of high-growth companies, a lot of  Read more

How AdRoll drives 97% customer retention by helping customers outside the app

Marketing & Growth by Trevor Sookraj on

When you're a small company, you have the time and personal relationships to be creative about customer retention. You can chat with new customers directly about their progress and what they want from your product. This gets harder as you grow your customer base, but it remains just as important  Read more