Authors Matt Sornson

How to identify anonymous website visitors and personalize your retargeting

Marketing & Growth by Matt Sornson on

Segmentation is a marketing basic. Most B2B companies spend a lot of time tailoring landing page copy, emails, ads, content, and phone calls—and proceed with extra care for high-value prospects. But this rarely extends to retargeting, where the most common approach is to just hit the switch and follow  Read more

Sales Alerts: Notify your sales team when a promising lead visits your website

Sales by Matt Sornson on

Imagine you’re a sales rep and one of your target accounts hasn’t shown interest for months. One day, they quietly visit your company’s homepage, followed by the product pages and the pricing page... Wouldn’t you want to know? Use sales alerts to find out when a  Read more

Accurate sales forecasting

Sales by Matt Sornson on

No company can perfectly predict how much revenue they will make in a given month, quarter or fiscal year just like no meteorologist can perfectly predict the weather. There are simply too many variables to consider. But perfection is not the goal. Forecasting is about getting close enough to make  Read more

Fixing your lead quality problem

Sales by Matt Sornson on

You’ve done everything right for your company’s marketing strategy — there’s a great blog, social media campaigns and even a lead nurturing campaign. There are hundreds of thousands of visitors and you’re making money too, but you wind up finding yourself with thousands of bad leads. Creating  Read more

Driving interest to Clearbit's integrations: Using technology tags in email segmentation

Marketing & Growth by Matt Sornson on

One of the best ways to drive adoption with your API product is to show it being used directly within your customer's existing tools. If they can immediately use your tool within something they know and love, you'll have a far easier time proving value. This is one reason why  Read more