Janet Choi

Posts by Janet Choi

How to Build a Competitive Marketing Email Campaign

Marketing & Growthby Janet Choi on October 26, 2018

Better, faster communication is core to a competitive marketing strategy. Find out how Zendesk created a data-driven competitive outbound campaign to reach potential customers with personalized first touches.

How lead scoring speeds up B2B SaaS sales

Salesby Janet Choi on October 11, 2018

When SDRs struggle to keep up with an unrelenting stream of leads, companies turn to automated lead scoring. Here's how companies like Geckoboard and Heap identify the most promising leads to speed up sales teams and increase conversions.

How CRM Enrichment Boosts Sales Reporting and Closes Deals Faster

Salesby Janet Choi on September 27, 2018

Sales rep get stuck with manual research and data entry before calls. Here's how Clearbit's CRM enrichment in Salesforce speeds up deals.

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